The next big ad-tech disruption: Not RTB … and maybe not even Google or …
“RTB is only $ 4-5 billion,” says Calvillo, referring to the exchanges that sell millions of ads per minute in hyper-efficient automated bidding mini-wars for real-time ad delivery via the web or mobile apps. “The online global ad market is about $ 100 …
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Comcast gaining too much influence on mobile TV? Competitors think so
The story comes from Tuesday morning's Wall Street Journal. It examined Comcast Corp.'s recent acquisition of FreeWheel, one of the nation's largest mobile advertising platforms. It's used by TV networks and major video distributors to serve ads …
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AppFlood teams with Bidstalk to monetize mobile apps in China
AppFlood, a real-time mobile ad network focused on China, is partnering with Singapore's Bidstalk to provide more mobile ad and app monetization alternatives for developers moving into the Chinese market. A division of PapayaMobile, AppFlood will be …
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