Grab Analytics Teams With Twitter on Mobile Marketing
Mobile app analytics and marketing startup Grab has partnered with Twitter to launch a suite of tools that helps advertisers identify and track user behavior from Tweet to purchase. The Los Angeles company — which is backed by William Morris Endeavor …
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App inflation to challenge marketers — Fiksu
… clicks on new ads. “Our integration with Twitter means our mutual clients can take advantage of our deep experience in mobile app install ads combined with Twitter's immediacy, massive mobile reach and audience targeting possibilities,” Adler noted.
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Grab Analytics Teams With Twitter on Mobile Marketing
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