49.2% of retail marketing e-mails are opened on mobile devices

49.2% of retail marketing e-mails are opened on mobile devices

49.2% is close enough to half to say mobility has reached another tipping point. That's the percentage of retail marketing e-mails opened on mobile devices in Q3/Q4 2013, according to a study of millions of retail e-mails by mobile marketing firm …
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Up, Up, and Away: Move to Mobile Hits New Highs

“When considering the category's contribution to total digital ad spending, its (social media) rapid shift to mobile marks an important sign of the times for the Internet economy,” stated the report by Andrew Lipsman, vice president, marketing and …
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Silverpop: This Email is All About You

As multichannel attribution becomes more prevalent, marketers might find it's the casual glances at billboards or unopened emails on desktops or mobile phones that have prompted searches on Google, Yahoo, or Bing. The 2014 Silverpop Email Marketing …
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49.2% of retail marketing e-mails are opened on mobile devices