In-app marketing to take off: eBay's Latif Nathani
With mobile commerce gaining significance with increase in app penetration, in-app marketing will start to take off. Digital Natives are playing a very crucial role in evangelising internet, social media and online shopping to their older members of …
Read more on Economic Times
Tapstream Touts New Mobile Marketing Tools
Not to be outdone, Tapstream is also launching Onboarding Links, a tool that lets app marketers personalize the user onboarding process to help reduce app abandonment rates. “Tapstream goes beyond basic mobile optimization and measurement, which …
Read more on Mobile Marketing Watch
In-app marketing to take off: eBay's Latif Nathani
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