Three brave predictions for 2014 now that it's half way through
Content marketing's star will rise, fall and rise again. Marketers will have to come to terms with the first-mover advantage being a thing of the past. The rebirth of content marketing, beyond custom magazines, as the trend we saw through 2011 and 2012 …
Read more on Marketing magazine Australia (blog)
Shanda Games Reports First Quarter 2014 Unaudited Results
ARDAU refers to (i) the total mobile game revenues for a given period, divided by (ii) the number of days in that period, further divided by (iii) the average DAU during the period. …. The quarter-over-quarter increase in sales and marketing expenses …
Read more on Wall Street Journal
MRV Explores Latest Packet Optical Trends at June Industry Events
MRV Communications(TM), Inc. (NASDAQ: MRVC) ("MRV(R)"), a leading provider of innovative packet and optical solutions, announced today it will share insight into packet and optical evolution and convergence trends this month at Light Reading's Big …
Read more on Wall Street Journal
Yahoo Dresses Up Digital Ads in Major Native Advertising Push
Of the four key trends that Yahoo is focusing on: mobile, social, native and video; Yahoo is especially utilizing its relationship with social blogger site Tumblr, announcing that Tumblr sponsored posts—including articles, images and video—will now …
Read more on brandchannel.com
Three brave predictions for 2014 now that it's half way through
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