Vice Has Many Media Giants Salivating, but Its Terms Will Be Rich
All of them are desperately scrambling to reach a generation of consumers who are more attached to their mobile phones than to traditional television. The executives covet Vice's unruly, D.I.Y. sensibility — “News from the edge” is the tagline for its …
Read more on New York Times
How the World Consumes Media—in Charts and Maps
An super-oversimplified observation is that the U.S. and Western Europe watch a lot of TV, while Asia and other developing economies are disproportionately heavy in mobile and tablet use. One explanation—honestly, a rationalization more than a causal …
Read more on The Atlantic
Rich Media, Interstitials, Video Account For 35% Of Mobile RTB Ads
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich media or video ad formats. These three formats will represent over 50% of all mobile inventory …
Read more on MediaPost Communications
Vice Has Many Media Giants Salivating, but Its Terms Will Be Rich
No comments:
Post a Comment