Opera acquires AdColony to become the world's leading mobile video ad platform
AdColony's app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately-held company backed by Insight …
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Yo founder admits: Some people don't get it
"In the mobile apps business, particularly among social apps, the strategy is always to acquire users first, monetize second," he told CNBC. "The social nature of Yo makes user acquisition the easy part, monetization will be much more difficult." Yo's …
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Opera acquires AdColony to become the world's leading mobile video ad platform
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